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CVS Pharmacy opens 12 new Hispanic-focused stores in tri-state area


CVS Pharmacy is stepping up its offerings to Hispanic customers in New York and New Jersey with 12 specialized CVS Pharmacy y más stores. The company noted that these are the first stores of this kind in the tri-state area.

CVS Pharmacy y más stores are designed to provide an enhanced, convenient, personalized shopping experience specific to local Hispanic communities.

CVS Pharmacy said that shoppers will find the tailored deals from products and brands they already know and love– all with a higher level of customer service and lower everyday price.

The store format incorporates bilingual staff and signage, and is a one-stop shop for more than 1,500 products from trusted Hispanic brands, such as Iberia Foods, Yaucono, Fabuloso, Tio Nacho, Pilon and Café La Llave.

“Our CVS Pharmacy y más stores have been hugely beneficial to providing a more inclusive environment and value-based personalized selection for our Hispanic customers,” said Mayra Boitel, vice president, chief merchant of Alternative Formats at CVS Health. “Customers can access familiar brands they already know and love, speak with a bilingual staff who can clearly answer any questions about their medication regimen, and easily navigate throughout the store to find what they need quickly. We understand our Hispanic customers are looking for more personalized shopping experiences and we’re eager to deliver in these markets and make them feel at home while they pick up their essentials.”

Since 2015, CVS Pharmacy has opened more than 200 CVS Pharmacy y más locations in more than 90 cities across California, Florida, Nevada, Oklahoma, Texas and Puerto Rico, providing Hispanic consumers with best-in-class pharmacy services and familiar brands at a low cost in a comfortable environment. This year, the company continues to expand the y más store format in New York and New Jersey, where concentrated Hispanic populations can benefit from a personalized retail environment that better meets their unique needs, while also receiving CVS Pharmacy’s unique clinical offerings and medication adherence programs, designed to improve health outcomes and reduce overall health care costs, and enjoying value from familiar CVS Store Brands, ExtraCare savings and more.

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