CVS unveils one+other beauty, personal care brand

CVS is introducing one+other (pronounced ‘one another’) – a new beauty and personal care brand that celebrates self-expression and embraces individuality with more than 200 self-care essentials that are simply fun to mix and match.

A recent survey by the Harris Poll on behalf of CVS Health found that 88% of Americans believe self-care is a fundamental need that is important for their mental health – yet nearly 4 in 10 Americans say they can’t afford to practice self-care.

[Read more: CVS Pharmacy pilots Skin Care Center]

“One+other was created to democratize access to personal care products so that everyone – no matter who you are — can practice self-care in their own unique way at an affordable price point,” the company said. 

Currently available at CVS stores and on CVS.com, the assortment includes everything from cotton balls and nail polish remover to tweezers, eyelash curlers, body wash, brushes and hair accessories.

“Bringing health in beauty to the forefront of our assortment and marketing decisions is imperative as we work to ensure consumers can find the solutions they’re seeking to look and feel their best every day,” said Andrea Harrison, vice president of merchandising, beauty and personal care at CVS Health. “The launch of one+other improves the shopability of our essentials products and ladders back to our commitment to make self-care more accessible and inclusive for everyone.”