Dollar General has opened the first of two of its store concepts.
DG Market and Popshelf, which provide combined offerings, have opened their doors in the Nashville area, the company said.
To celebrate the opening of both locations, the retailer will hold a grand opening ceremony on July 31, where the first 100 adult shoppers will receive a $10 gift card. Free coffee and breakfast, as well as snacks, hot dogs and popcorn will be offered to shoppers throughout the day.
In addition, samples from Monster, Coca-Cola and Reese’s will be available while supplies last.
“We are thrilled to enhance our customers’ shopping experiences through our new DG Market + Popshelf store-within-a-store concept, which further demonstrates our innovative spirit and track record of format development,” Todd Vasos, Dollar General’s CEO said. “Through this combined format, we aim to deliver the value and products customers trust from a DG Market with the continually-refreshed merchandise including beauty and seasonal products, home décor and arts and crafts through pOpshelf. We have been pleased with customers’ positive initial reactions, and we look forward to welcoming additional customers to experience our newest format.”