Dr. Scholl’s intros Freeze Away Max, offering direct freezing of warts

The latest product from Dr. Scholl’s is looking to make wart removal easier. The company is launching Dr. Scholl’s Freeze Away Max Wart Remover, which it said is the first OTC wart remover to offer direct freeze technology, spraying a precise dosage of cooling agent directly onto the wart. 

The company said that most current wart-removal products on the market employ an indirect freezing approach, in which a cooling agent is used to freeze an applicator that is then applied to the wart. With Freeze Away Max, the product uses Pronova Labs’ AeroFocus precision-spray technology, which delivers a targeted, low volume of freezing agent directly to the wart. The company said it can be used on people as young as 4 years old. 

Dr. Scholl’s Freeze Away Max is sold in a box with the ready-to-use applicator that can provide 10 applications, along with 10 protective patches. The product launched this month and carries a suggested retail price of $17.99.