Dr. Scholl's pays tribute to front-line healthcare workers

Dr. Scholl’s is walking the walk.

The Parsippany, N.J.-based company has taken three steps, thus far, to get involved with coronavirus relief. First, the chain donated more than $2 million in massaging gel work insoles to help more than 150,000 healthcare workers reduce muscle fatigue and absorb shock when standing on their feet all day. The company also is airing a national TV and digital campaign entitled #WeStandWithYou featuring an emotional montage with the closing copy, “To the nurses, doctors and everyone else standing between us and COVID-19…#WeStandWithYou.”

Then, it launched large-scale messages of gratitude transformed the building adjacent to Mt. Sinai Morningside Hospital in Manhattan on April 28 in honor of healthcare workers on the front lines of COVID-19. The giant tribute from Dr. Scholl’s Footcare and Insoles was the first of three planned installations illuminating the New York skyline, with additional tributes scheduled at Woodhull Hospital in Brooklyn and another New York hospital in the days ahead.

“The Dr. Scholl’s Footcare and Insoles brand from its beginning has existed to be a comfort and support to healthcare workers,” said Craig Stevenson, the CEO of Scholl’s Wellness. “Now, more than ever, we feel it’s important to show our appreciation for those essential workers who are on the front lines of this crisis by providing them with some comfort as they stand in battle on our behalf.”

Stevenson didn’t limit his praise just to healthcare workers.

"It is amazing to me what these retail workers are doing," Stevenson added. "These jobs have essentially been in the background. Now they are in the frontlines doing yeoman's work and some great attitudes. We want to thank the front-line healthcare workers and we want to thank the retailers too and how they are responding to this crisis."