Dunnhumby, Synerise form AI partnership

Dunnhumby and Synerise are partnering to bring AI-powered customer insights and real-time automation to retailers and brands.

Sandra Levy

2/13/2025

Dunnhumby, a global company specializing in customer data science, announced a strategic partnership with Synerise, a pioneer in real-time behavioral AI predictions and automation.

"This partnership brings together two AI powerhouses to advance the future of retail through cutting-edge technology and data-driven insights and activation," Dunnhumby said.

With AI creating new opportunities for retail, this partnership will allow retailers and brands to seamlessly connect multiple data sets and customer touchpoints. By harnessing AI driven insights, they can predict “next best action” across personalization, loyalty, pricing, promotions and retail media, executing it immediately at scale.

The strategic partnership will see Dunnhumby clients benefitting from:

Enhanced speed and precision: Synerise’s expertise in AI and data automation will enhance Dunnhumby’s world-class data science solutions, enabling retailers to make more precise customer engagement decisions exactly when needed.
Personalization at scale: By combining real-time AI with predictive analytics, the strategic partnership will empower retailers and brands to personalize experiences with immediate execution at scale.
Next-generation customer science: This strategic partnership will enable the development of advanced, rooted in science, AI-powered solutions that elevate retail decision-making, positively impacting main business KPIs and improving the customer experience.

Josh Bottomley, CEO of Dunnhumby, said, “Dunnhumby helps retailers and CPG brands make smarter decisions. As AI and technology become increasingly pervasive, we are strengthening our ecosystem with partners that supercharge our science and help our clients put their customers at the heart of every decision and experience. This partnership with Synerise further reinforces our leadership in the customer science landscape.”

Jaroslaw Krolewski, CEO of Synerise, said: “We are passionate about using automated, world beating AI, in real time across multiple sectors. We are very excited to bring together our technology and science with the deep retail expertise and customer science that Dunnhumby has built and uses so successfully. Dunnhumby is a company we have always studied and admired. To partner with Dunnhumby to use real-time AI to predict the behavior of people and machines, and to act instantaneously, is very important for us."