ECRM this summer will try to overhaul the way that CPG products get discovered. The Cleveland-based company’s 2021 Global Market: Food & Beverage program — slated for June 28 through July 2 — will offer an immersive product discovery experience on an international scale.
"The scale and magnitude of the 2021 Global Market: Food & Beverage can't be overstated," said Greg Farrar, CEO of ECRM. "We are utilizing best-of-breed technology, built specifically for retail and CPG, to provide participants an unmatched global marketplace experience that will define the future of how retailers and brands connect."
The program will enable virtual meetings on a proprietary platform that will enable brands to showcase relevant products to buyers from retailers of all sizes and locations. Both ECRM Connect and discovery platform RangeMe will play central roles in making the program happen.
"ECRM's innovative and market leading platforms have helped Wakefern drive effective and efficient product discovery and business solutions that meet the needs of our customers," said Wil Magistrelli, director of wholesale/ international sales at Wakefern Food. "We look forward to ECRM's 2021 Global Market: Food and Beverage showcase to connect with suppliers and stay on trend with the latest in retail."
Product discover begins May 17 for registrants and runs through June 21. This time will allow buyers to find relevant products and choose brands that they want to meet with virtually. Meetings begin June 28 and run through July 2.
In addition to the product discovery component, ECRM said that the program also will feature a dynamic content lineup, including a fireside chat with entrepreneur and author Gary Vaynerchuk. Additional content — including daily keynotes, insights and interactive workshops — will run throughout the weeks.
Registration runs through June 7. To register or learn more, click here.