ECRM webinar to feature private brand experts
ECRM is bringing together a panel of private brand experts for an upcoming webinar. The Solon, Ohio-based company will be hosting a webinar featuring four private label experts who are collectively billed as the Global Masters of Private Brands.
Set for Jan. 28 at 10 a.m. EST, the webinar will feature Jim Wisner, president of Wisner Marketing Group and former Topco Associates executive; Edgar Elzerman, partner at TPG – The Partnering Group and former Ahold USA own brands vice president; Bill Trainor, CEO of the Private Label Manufacturers Association Australia/New Zealand; and Tom Stephens, owner of Brand Strategy Consultants. The four have worked in retailing, manufacturing and consulting worldwide, with particular expertise in private brands.
ECRM noted that private brands have been steadily growing in market share in the past several years worldwide. In Europe, private-label sales account for nearly 50% of unit sales, with the global market share for private brands sitting at 17% of all food products sold. The webinar is designed to offer attendees an opportunity to leverage the latest trends, insights and best practices to export and compete successfully in the global private brand marketplace.
Topics include retail and consumer trends, private brand marketing opportunities and challenges in key markets, the economics of private brand manufacturing and selling, insights on e-commerce and digital marketing’s impact on the private brand landscape, and how retailers and consumers are making decisions about private brands.