Drug Store News’ parent company, EnsembleIQ, is making major strides toward investing in new enterprise membership and subscription initiatives.
The company recently shared that in order to leverage its market expertise across grocery, drug, convenience, retail technology and consumer good channels, it has tapped Craig Lowe to lead as senior vice president, membership and subscriptions.
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Lowe, who has experience in the international membership and subscription areas across the business-to-business information services marketplace and consumer media channels, has created paid subscriptions and membership programs in prior roles.
“Today we have two high-value membership products — Path to Purchase Institute and Restaurant Technology Network. By bringing Craig into EnsembleIQ, our goal is to create new, innovative membership and subscription experiences that leverage our actionable intelligence and connections across key retail channels. Craig will provide strategic leadership to ensure that we are tailoring our solutions to fulfill the needs of our business decision maker audiences and new constituencies seeking to grow their businesses,” said Jennifer Litterick, CEO at EnsembleIQ.
He also has worked to transform a conferences business and led controlled circulation and news trade sales and marketing initiatives. Most recently he served as vice president, global audience marketing at Dow Jones, where he was responsible for delivering audiences for all WSJ Professional membership propositions.
Lowe has also held roles at BMI Research, Espicom Business Intelligence, Saga Publishing, Euromoney Institutional Investor and Centaur Media.