Ear care brand Eosera is set to reach a lot more consumers via some new wholesale partners. An Eosera spokesperson told Drug Store News that the Fort Worth, Texas-based company now is a vendor for both Cardinal Health and McKesson.
“This will allow us to expand our products into their vast networks of independent pharmacies,” the spokesperson said.
The expanded distribution follows a big year for Eosera. In 2019, the company developed three new products, and executives said that in the past year it has doubled its sales from the year before, and that they are aiming to double sales again in 2020. The company also has plans to expand its distribution from the current 13,000 drug retailers through which its products currently are available.
CEO Elyse Dickerson said that the company’s focus on innovation has helped set it apart and breathe new life into the ear care category. “It’s understanding what the consumer needs are and figuring out how to address them in a way that’s different from what the competitors are doing,” Dickerson said.
Among the products in Eosera’s lineup is its flagship Earwax MD offerings, Ear Clean MD, Ear Pain MD, Ear Pain MD for Kids and a daytime and nighttime Ear Itch MD product.