Cough, Cold and Flu Report 2015: How shoppers are purchasing cough-cold products

Immunity boosters and hand sanitizer are on most back-to-school shopping lists as consumers prepare their families for the inevitable sniffles, sneezes and coughs associated with the cold and flu season. As many as 53.5% of shoppers are placing hand sanitizer into that BTS basket, according to a survey conducted by Field Agent on behalf of Drug Store News, and 50.3% are stocking up on immunity boosting supplements.

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