OTC Study: Social media impacts consumer purchases

Only 18% of Americans were very likely or completely likely to post their latest ailment on social media, but for those who did post, 40% of their friends were quick to make an over-the-counter recommendation, according to a survey conducted in July by Field Agent on behalf of Drug Store News.

To download the full report with more in-depth cough-cold purchasing habits, complete the form.

Information on this form will be shared with our sponsor. To view the Drug Store News privacy policy, click here.
This ad will auto-close in 10 seconds