Hamacher Resource Group’s new product team continues to be tireless. The evaluators at the Waukesha, Wis.-based company pored over 246 new products in February to assess which five hold the most potential. Below are the ones they chose from the 22 OTC products, 164 wellness products and 60 beauty products that companies brought to market last month.
1. Sambucol Black Elderberry Infant Drops
PharmaCare’s Sambucol brand, known for its elderberry offerings meant to boost users’ immune system, has unveiled a product that it said is safe for children as young as 6 months old to 3 years old. The five-ingredient Black Elderberry Infant Drops are free of added colors, flavors and artificial sweeteners.
2. Band-Aid Disney Princess Waterproof Bandages
As Johnson & Johnson updates three of its children’s Band-Aid bandages to be 100% waterproof, the company is including its Disney Princess bandages. The new waterproof bandages, which feature Disney’s iconic princess characters, have a four-sided seal to block out water, dirt and germs and is designed to stay on even when wet.
3. Senokot Laxative Gummies
Avrio Health is positioning its digestive health brand’s Senokot Laxative Gummies as the first and only gummy laxative. The gummies use natural senna as the laxative ingredient. The product is available in a mixed berry flavor.
4. ACT Dry Mouth Moisturizing Gum
Sanofi’s ACT oral care brand is offering a new dry mouth gum in a non-mint flavor meant to offer dry mouth relief to severe sufferers, for whom mint can be a harsh flavor. The ACT Dry Mouth Moisturizing Gum’s Bubble Fresh flavor is designed to provide instant dry mouth relief.
5. Tom’s of Maine Prebiotic Deodorant Stick
Natural product maker Tom’s of Maine is putting a new spin on one of its cornerstone categories — natural deodorant. The company’s Prebiotic Deodorant Stick is a natural offering formulated to support good bacteria and prevent the growth of odor-causing bacteria. The product, available in Clean Coast scent, is designed to dry clean and let the skin breathe.