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09/14/2021

First look: Hy-Vee opens state-of-the-art store in Grimes, Iowa

The 93,000-sq.-ft. store features Hy-Vee’s newest technology, innovations and partnerships.
Sandra Levy
Senior Editor
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Hy-Vee has opened the first entirely reimagined grocery store in its eight-state footprint.

The 93,000-sq.-ft. store is the first Hy-Vee location to offer a new dining experience for customers with a large, open Food Hall dining area for fast-casual dining, which includes Hy-Vee’s new breakfast menu; a pub with full bar and outdoor patio; Mealtime offerings, Mia Italian; HyChi & Hibachi; Nori Sushi; Chowbotics; Market Grille Express; Long Island Deli; and a Wahlburgers at Hy-Vee.

The store also offers amenities that the company has become known for such as a full-service bakery featuring artisan and specialty breads, patisserie, cakes and a cake decorator station; a full-service delicatessen including shaved meats and cheeses, specialty cheese and charcuterie; a full-service meat counter including a chef’s station, a dry aged steaks case, Chophouse and packaged meats; a full-service seafood counter with sustainable seafood options; an expanded HealthMarket department featuring a larger selection of vitamins and sports nutrition options; a large fresh produce area; an in-store Starbucks; expanded floral and gift shop departments; and a pharmacy with a drive-up window.

[Read more: Hy-Vee adding in-store kiosks from online retailer Pair Eyewear] 

Additional in-store offerings include DSW shoes and accessories; Joe Fresh clothing; The W Nail Bar; a Pair Eyewear kiosk; a Johnson Fitness & Wellness showroom; a beauty department; and an expanded Candy Shoppe department with premium, novelty and nostalgic selections. This location also has a Hy-Vee Wine & Spirits department featuring a walk-in beer cooler, walk-in humidor and walk-in wine room.

The new Grimes store includes all-digital shelf labels that display product information and pricing and has more than 100 TVs that feature Hy-Vee products, promotions and services. Digital kiosks are also available for customers to order cakes and fresh prepared foods, as well as access offerings via Hy-Vee Financial Services. The store will feature new mobile payment technology with Hy-Vee Scan & Go, as well as self-checkout options available for a faster, more convenient shopping experience.

Other amenities include Hy-Vee Aisles online grocery delivery and pick-up service, mother’s room, dry cleaning, bill pay, money transfers and postal services.

[Read more: Hy-Vee names 1st chief medical officer]

“The Grimes Hy-Vee is our most innovative store to-date with state-of-the-art technology integrated into every department,” said Randy Edeker, chairman, CEO and president of Hy-Vee. “From unique lifestyle company partnerships to a world-class Food Hall and everything in between, this store was designed to provide customers with every offering, amenity and convenience to make their lives easier, healthier and happier.”

The store, located at 5820 Westown Parkway, will be open 6 a.m. to midnight daily and will carry about 100,000 items, including more than 10,000 specialty items, more than 5,000 HealthMarket items and more than 1,500 fresh produce items (including more than 100 organic items).

A 4,100-sq.-ft. Hy-Vee Fast & Fresh convenience store is located at the southwest end of the parking lot, and features fresh on-the-go meal offerings, a Market Grille Express and select grocery staples including fresh produce and fresh bakery items. The Fast & Fresh will be open 5 a.m. to 11 p.m., seven days a week.

[Read more: Hy-Vee dietitians to provide 1,000 free biometric screenings in September]

Hy-Vee said it has invested more than $26 million in the community to build, furnish and stock the grocery store. The new Grimes Hy-Vee also has created 400 local jobs, including 120 full-time positions. Career opportunities can be found here

Hy-Vee employees have access to some of the best employee benefits in the industry, including a 10% employee discount on groceries every day, holiday pay, a tuition assistance program for employees and family members, childcare concierge services, and employer-sponsored insurance for both full- and part-time employees.

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