Food Lion Feeds partners with customers to provide holiday meals
Food Lion Feeds is kicking off its Holidays Without Hunger campaign to help neighbors and their families access nutritious food.
The annual initiative encourages customers to support the cause by purchasing specially designed boxes for $6 at any Food Lion store. Since the campaign began in 2014, customers have helped contribute more than 44 million meals to neighbors experiencing hunger. The campaign, which runs Nov. 6–Dec. 10, benefits Feeding America, the nation’s largest domestic hunger relief organization, and local partner food banks throughout Food Lion’s 10-state operating area. Food Lion Feeds was founded in 2014 by Food Lion to address food insecurity in the towns and cities it serves.
Food Lion customers can purchase and donate a specially marked, pre-packed food box in-store or online through Food Lion To Go.
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Each Food Lion store will donate boxes purchased directly to local Feeding America partner food banks or partner feeding agencies in the store’s community. Customers can also use the digital keypad at checkout to donate a specific dollar amount or round up their purchases. Feeding America and its partner food banks will receive 100% of all cash donations.
“At Food Lion, we believe no one should have to choose between dinner and rent or gas and groceries,” said Kevin Durkee, manager of Food Lion Feeds at Food Lion. “Every family deserves a nourishing meal with their loved ones during the holiday season. By giving the gift of meals, our customers’ support creates a meaningful impact and helps nourish our neighbors and their families experiencing hunger.”
Through Food Lion Feeds, Food Lion has helped provide more than 1.2 billion meals to individuals and families since 2014 and has committed to donating 1.5 billion meals by 2025. For more information on Food Lion Feeds’ commitment to fight hunger, visit here.
[Read more: Food Lion highlights initiatives to promote healthier living]