Giant Eagle reduces prices on produce items
In the face of continued high grocery costs, Giant Eagle has rolled out a 20% average price reduction on more than 200 popular produce items sold at its Giant Eagle and Market District banners, offering customers what it estimates to be $25 million in annual savings.
The grocer’s New Low Price initiative “reflects our unwavering commitment to delivering quality, variety and value to our customers and communities,” said Brian Ferrier, Giant Eagle’s SVP of merchandising. “By significantly reducing prices on more than 200 produce items, we’re not just offering savings – we’re investing in everyday value. In these challenging economic times, we’re proud to make the fresh, quality produce we stock daily more affordable, and we believe these savings will make a real difference in people’s lives.”
With food prices expected to remain high throughout 2024, Giant Eagle’s latest price cuts aim to help customers realize long-term significant value in a high-priority fresh department. These long-term price reductions play a key role in how Giant Eagle plans to provide value to customers. The food retailer’s additional price-focused initiatives include the continuation of weekly sales and one- and three-day sales, seasonally focused Deals for Days discounted prices, and personalized savings through the myPerks loyalty program.
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Among the price reductions offered under the program are:
Jumbo Navel Oranges | NOW: $1 each | Was: $1.25 each |
Large Ripe and Ready Avocados | NOW: $1.50 each | Was: $2 each |
Seedless Cucumbers | NOW: $2 each | Was: $2.50 each |
Broccoli | NOW: $2.99 each | Was: $4.99 each |
Stem or Hydroponic Tomatoes | NOW: $2.49 per pound | Was: $2.99 per pound |
Jumbo Baking Potatoes or Yams | NOW: $1.49 per pound | Was: $1.99 per pound |
Giant Eagle Whole White Mushrooms | NOW: $2.49 per 8-ounce pack | Was: $2.99 per 8-ounce pack |
Giant Eagle Premium Petite or Matchstick Carrots | NOW: $1.99 per bag | Was: $3.29 per bag |
Giant Eagle and Taylor Farms Chopped Salad Kits and Salad Bowls | NOW: $3.33 each | Was: $3.99 each |
Pittsburgh-based Giant Eagle has more than 470 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana.
This story originally appeared on sister publication Progressive Grocer.
