Giant Eagle to support digital loyalty program with Eagle Eye
Giant Eagle’s loyalty program is going to become slightly more personalized.
The regional food, fuel and pharmacy retailer announced the signing of a multiyear agreement to use Eagle Eye’s AIR platform to facilitate its new digital loyalty program and increased promotional capabilities.
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“We are excited to be welcoming another well-established U.S. retailer onto our AIR platform. North America is a key market where we see increasing opportunities for growth as retailers accelerate their digital transformation strategies,” Tim Mason, CEO of Eagle Eye, said. “This win is a testimony to the capabilities of our AIR platform and we look forward to supporting Giant Eagle on its digital growth journey.”
By using Eagle Eye’s AIR platform, the retailer will be able to facilitate a personalized loyalty program, and advance its leading capabilities across all facets of its business, the company said.
In addition, Giant Eagle also shared plans to use the platform to enable end-to-end management real-time personalized promotions that enable it to innovate and better the in-store customer experience.
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“We’re excited to partner with Eagle Eye to advance and accelerate our efforts to bring our customers the most personalized and rewarding loyalty platform in North America,” Justin Weinstein, vice president of customer experience at Giant Eagle, said.
The functionality will be rolled out to Giant Eagle’s customers in phases, beginning the end of June, the company said.