Giant Food is looking to do its part to help eliminate food waste.
The Landover, Md.-based company announced that it would be working with Flashfood to pilot its digital marketplace in three select stores across Maryland and Virginia.
“Giant is committed to supporting our communities in making choices that are good for them as well as the environment and reducing food waste is a key part of that,” Steven Jennings, stakeholder relations and brand lead for health and sustainability supporting Giant Food said. “We’re excited to roll out this pilot program with Flashfood to offer our customers valuable savings on fresh foods, while also decreasing food waste in our goal of Zero Waste Diversion by 2025.”
This pilot is an expansion of Flashfood’s collaboration with Giant’s parent company, Ahold Delhaize USA and its regional store brands.
Through the Flashfood app, consumers are able to browse deals on such items as meat, produce boxes, dairy and bakery items, and center-store foods and snacks that are nearing their best-by dates.
Stores that are currently participating in the Flashfood pilot are located in Catonsville, Md.; Ellicott City, Md.; and Falls Church, Va.
[Read More: Giant launches Flashfood app for all locations]
“We’re thrilled to further our work with Ahold Delhaize USA through this new pilot program with Giant Food,” Josh Domingues, founder and CEO of Flashfood said. “Food waste is a massive contributor to climate change and about $37 billion worth of food is thrown out each year in the U.S. at the retail level . Sustainability-focused retail leaders like Ahold Delhaize USA and Giant Food are helping us work toward tackling this complex issue and in turn, bring more affordable fresh food options to shoppers.”