How can retailers tell that carrying sexual wellness products have been accepted by most of their consumers?
The answer, of course, is that shoppers are no longer talking about whether the category is making an impression on them during their shopping experience, but rather they are more concerned that the products do the job they are intended to do.
In fact, in a quite unscientific survey of consumers at several New York-area mass retailers, no shoppers voiced any concern about having any type of sexual wellness products available on store shelves. However, a number questioned the quality of the products available and asked which ones did the best job.
A large percentage of consumers are making it perfectly clear that they want a selection of sexual wellness items, ranging from the traditional items like condoms and lubricants to more risqué sex toys at the stores they most frequent. That trend is great news for a growing number of suppliers trying to offer such merchandise through traditional mass retail outlets.