Grubhub is partnering with PetSmart to bring the pet retailer’s inventory of pet supplies, foods, supplements, habitats, accessories and more to the Grubhub Marketplace. PetSmart is Grubhub’s first pet retail partner, marking Grubhub’s expansion beyond restaurants, convenience and grocery.
More than 14,000 items are available for delivery from more than 1,400 PetSmart locations on Grubhub in all 50 states. With more than half of millennials and Generation Z consumers using online channels to purchase products for their pets, the addition of PetSmart is a natural extension of the Grubhub Marketplace and builds on Grubhub’s recent grocery and convenience partnerships with Albertsons, CVS and Mercato.
PetSmart also is available as a part of Grubhub+, Grubhub’s loyalty program that provides access to unlimited $0 delivery fees on eligible orders.
[Read more: CVS adds Grubhub to same-day delivery services]
“Now with PetSmart, we’re giving our customers the ultimate convenience of getting more of what they want delivered right to their door,” said Craig Whitmer, vice president of new verticals at Grubhub. “Americans are investing in their pets more than ever, and I’m thrilled that customers can cater to their pets’ needs where they already order their favorite meals, grocery and convenience items.”
Grubhub’s partnership with PetSmart is just in time for the winter holiday season, when many people look for opportunities to include their pets in festivities. The vast majority of consumers consider their pet to be a part of the family, with more than half buying their pet a birthday or holiday present and nearly a quarter dressing their pet up for holidays or events. To join in the celebration, Grubhub is offering customers $10 off delivery orders of $40 or more for up to 10 orders from now until Dec. 31.
[Read more: Albertsons partners with Grubhub for nationwide grocery delivery]