Hallmark debuts Paper Wonder, Good Mail holiday cards

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Hallmark debuts Paper Wonder, Good Mail holiday cards

12/09/2019

There’s no better time to send a holiday greeting to someone near or far.

Hallmark wants to help consumers spread holiday cheer by unveiling new additions to its Signature Paper Wonder and Good Mail collections that embrace one of the most wonderful times of the year.

New additions to the Signature Paper Wonder line feature bright, fun and festive pop-up cards that open to showcase such laser-cut, three-dimensional scenes as Santa and his reindeer, a sparkling Christmas tree, and a gingerbread house with foil accents, among others.

On the other hand, the Good Mail holiday cards contain trend-forward designs, a modern voice and positive vibes that encourage people to reach out and let others know that they matter, the company said.

"At Hallmark, the holidays are a time when we see more than ever how people want to bring the magic of the season to life and get closer to loved ones. Cards are a simple, yet incredibly meaningful way to acknowledge, celebrate and thank the people in our lives," Lindsey Roy, chief marketing officer — Hallmark Greetings, said. "There are so many ways to stay in touch these days, but at Hallmark, we continue to hear from people just how impactful cards are in showing people how much they matter. There are so many opportunities during the holidays to reflect on the year and express love and gratitude even beyond friends and loved ones to those that make a difference in our lives like teachers, mail carriers, and caregivers."

Both Hallmark’s Signature Paper Wonder and Good Mail holiday cards can be found wherever the brand’s greeting cards are currently sold.