Health and Hygiene as the next digital: Helping OTC suppliers and retailers navigate the new reality of COVID-19
In this session, subject matter expert Brian Owens, Retail SVP, will discuss the strategic and tactical elements of growth management during periods of COVID-19 and the retail trade spending implications. Topics will range from sanitation in store, retail channel growth, to exploring multiple options for fulfillment beyond Amazon (D2C, other). This webinar is sponsored by Piping Rock.
- Situation assessment—macro, consumer, other big picture change drivers/disruptors
- Shopper impacts—challenges, headwinds, tailwinds, other planning factors
- Thought starters & planning implications —>Now/Next/Future