Holiday gifting from brands can significantly boost customer loyalty
How important is holiday gifting from brands?
Snappy's 2024 Holiday Gifting Report reveals that holiday gifting has the potential to play a crucial role in building customer loyalty. The report found that 65% of customer loyalty program members expressed a desire to receive holiday gifts from the brands they support, underscoring the growing importance of holiday gifting as a key driver of ongoing customer engagement and brand loyalty.
The Holiday Gifting Report also found that more than half of all respondents (52%) believe receiving a holiday gift from a brand significantly increases their loyalty, with an additional 38% reporting a somewhat increased sense of loyalty. Together, these findings indicate that 90% of loyalty program members feel more positively about a brand when they receive a holiday gift.
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Key findings:
- 57% of consumers are members of at least one customer loyalty program, with the majority participating in multiple programs. Of these, 50% are members of three to five loyalty programs.
- Despite their participation in membership programs, only 42% of loyalty members have ever received a holiday gift from a brand.
Holiday gifting allows brands to differentiate themselves in an increasingly crowded loyalty landscape. As the survey results suggest, companies that integrate strategic holiday gifting into their customer loyalty strategy can build stronger relationships, enhance retention, boost customer lifetime value and create brand advocates, Snappy’s said.
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Snappy's 2024 Holiday Gifting Report was fielded from 1,500 Americans ages 18 and older, who were surveyed online in September 2024.