HRG debuts Retail IN.Tell Base
HRG is unveiling a new service for manufacturers, wholesalers, retailers and others in the health, beauty and wellness space. Retail IN.Tell Base is the Waukesha, Wis.-based company’s tool to help enable data-driven decisions, powered by its proprietary Tri-PAC data, which offers a unique view of product performance and distribution across the drug channel.
“Reliable, accurate data is critical in decision-making, and staying on top of trends and changes in the rapidly-advancing retail industry is more important than ever,” said Julie Bonnell, vice president operations at HRG. “Retail IN.tell Base is an easy way for those in the retail supply chain to receive current views of how HBW products and categories are performing so they can apply that knowledge to their strategies in close to real time.”
Retail IN.Tell Base has three options for displaying data — the Category Snapshot, which offers category reports down to the four-digit product type level; Data Hub, for generating SKU-level raw-data reports; and Custom Reporting, which allows for user-directed reports based on their needs and goals. Tri-Pac and Data Hub reports are updated monthly, while Category Snapshot reports are updated bi-monthly.
HRG said the Category Snapshot data can be used to help build or position a brand better, discover independent pharmacy category trends while Data Hub ino can help track istribution, uncover sales trends and follow movement.
“We’ve been a trusted resource for data and analytics for decades, and Tri-PAC is the latest step in our evolution of providing accurate, up-to-date retail industry data,” Bonnell said. “Our exclusive Tri-Pac data is a blended, weighted performance calculation using three sources of data. The resulting ranking is derived from warehouse withdrawal, POS scan, and drug channel syndicated data to provide insight into performance across the drug retail segment. There are endless ways this data can be applied to help a business set objectives to capitalize on opportunities, position against competitors, or anticipate change.”
The tools can be accessed at retailintellbase.hamacher.com.
Retail IN.Tell Base the latest offering from HRG, which also recently refined its alignment in the retail supply chain and debuted a brand refresh and repositioning to be referred to as HRG. The company celebrated its 40th anniversary in 2020 and has updated its business segments to include shopper experience, data and analysis, brand development, fixture coordination and management, and independent pharmacy communications.
“The enhanced alignment of our business segments will make it easier for our clients and prospects to understand the breadth of resources available all under one roof to help them reach their business goals,” said Angela Nicloy, director of marketing at HRG. “Entering our forty-first year is the perfect time for this refreshed look and feel that represents the forward-thinking, trusted, and respected resource we are.”