Hy-Vee, customers donate more than $341K to American Red Cross for Hurricane relief efforts
Hy-Vee’s chairman and CEO Jeremy Gosch presented the American Red Cross with a check for $341,307.48 to support relief efforts from recent hurricanes that have hit the United States.
The donation includes a $100,000 corporate match to the more than $241,307.48 raised from customers at checkout during a two-week register round up campaign.
In light of the recent hurricanes impacting the nation, Hy-Vee held an in-store register round up campaign in October at all Hy-Vee grocery stores, Dollar Fresh Markets and Hy-Vee Fast & Fresh locations. Customers could round up their purchases to the nearest dollar during checkout at the store to help individuals and families impacted by the hurricanes.
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In addition to monetary donations, Hy-Vee deployed its disaster relief fleet after Hurricane Helene to impacted areas. A large flatbed generator and trailers filled with supplies and bottled water were sent to support partners handling relief operations. Several Hy-Vee trailers still remain in disaster-impacted areas to support Operation BBQ Relief as the organization continues to serve meals to those handling response efforts.
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