Hy-Vee storefront.

Hy-Vee, customers to honor veterans, active-duty military members, and families

Sandra Levy
Senior Editor
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Hy-Vee is honoring veterans, active-duty military members and their families by teaming up with customers for the seventh consecutive year of its annual Hy-Vee Homefront Round Up event. The fundraiser will be held from Nov. 1-17 at Hy-Vee’s more than 265 stores across its eight-state region.

During the Hy-Vee Homefront Round Up, customers can join Hy-Vee in supporting veterans, active-duty military members and their families by rounding up their purchase to the nearest dollar, or other amount. Donations are welcomed in-store or online through Aisles Online at hy-vee.com. Hy-Vee will match customer donations up to $100,000, with all proceeds benefiting Hope for the Warriors, Operation First Response and the American Red Cross.

Hy-Vee also will commemorate Veterans Day on Monday, Nov. 11, by offering a free breakfast to all veterans and active-duty military members. Hy-Vee expects to serve more than 90,000 meals at its more than 265 stores. Select stores may host additional programs, displays and entertainment to accompany the breakfast.

During the event, Hy-Vee and Hallmark will offer complimentary cards to customers with the opportunity to express appreciation to active-duty military members overseas. In cooperation with the A Million Thanks organization, the goal is to customize 100,000 cards with a written message to send 100,000 ‘thanks’ to active men and women serving around the world.

Additionally, veterans will also receive 10% off their grocery total when they shop at Hy-Vee on Monday, Nov. 11.