Hy-Vee storefront.
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06/18/2021

Hy-Vee debuts financial services

Hy-Vee and Midwest Heritage installed contactless kiosks inside 210 locations to give customers access to an overview of the offerings available through the financial services.
Sandra Levy
Senior Editor
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Hy-Vee is offering customers across its eight-state region financial services, including checking and savings accounts, auto and home insurance, home mortgages, consumer loans, and pet insurance.

Additionally, Hy-Vee Fuel Saver + Perks and Hy-Vee Plus premium members also can access exclusive insurance services and additional savings on mortgage loans and pet insurance. 

“Customers are now seeking more affordable and more convenient financial options,” said Hy-Vee chairman, CEO and president Randy Edeker. “By leveraging our ownership of our subsidiary Midwest Heritage, we are able to serve our customers in a new way that meets those needs while also bringing more value to our Hy-Vee Fuel Saver + Perks and Hy-Vee Plus members.”

Additional offerings, such as life insurance policies, health insurance plans and more are expected to be added to Hy-Vee Financial Services within the year.

Over the past several months, Hy-Vee and Midwest Heritage have installed contactless kiosks inside 210 Hy-Vee locations to allow a convenient spot for customers to access an overview of the offerings available through Hy-Vee Financial Services. Using the kiosks, customers can access QR codes to learn more about specific services on their mobile device or pick up brochures for more information.

“The in-store kiosks serve as a gateway for Hy-Vee customers to learn more about the affordable offerings available to them,” said Tony Kaska, chairman, CEO and president of Midwest Heritage. “Customers who inquire to learn more about Hy-Vee Financial Services can expect to receive a personalized, high level of service as we help them select the best offerings based on their tailored financial needs and goals.”

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