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09/28/2021

Hy-Vee debuts state-of-the-art store in Wisconsin

Hy-Vee’s new reimagined store in Eau Claire is the first of its kind in Wisconsin and the second for the retailer overall.
Sandra Levy
Senior Editor
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Hy-Vee is celebrating the grand opening of its new state-of-the-art store at its Eau Claire location.

This marks Hy-Vee’s fourth location in Wisconsin. It is a totally reimagined grocery store, the first of its kind in Wisconsin and second for the retailer overall. The first such store opened in September in Grimes, Iowa.

The approximately 92,000-square-foot store will offer a new dining experience for customers with a large, open Food Hall dining area for fast-casual dining, which includes Hy-Vee’s new breakfast menu; a pub with full bar and outdoor patio; Mealtime offerings; Mia Italian; HyChi; Nori Sushi; Market Grille Express; Long Island Deli; and a Wahlburgers at Hy-Vee.

The store also offers amenities that the company has become known for, such as a full-service bakery including artisan and specialty breads, patisserie, cakes and cake decorator station; full-service delicatessen including shaved meats and cheeses, specialty cheese and charcuterie; a full-service meat counter including a Chef’s Station, dry-aged steaks case, Chophouse and packaged meats; a full-service seafood counter with sustainable seafood options; an expanded HealthMarket featuring a larger selection of vitamins and sports nutrition options; a large fresh produce area; Starbucks coffee; expanded floral and gift shop; and pharmacy with drive-up lane.

[Read more: Hy-Vee to open in-store fitness equipment showrooms]

Additional offerings include DSW shoes and accessories; Joe Fresh clothing; The W Nail Bar; Pair Eyewear kiosk; Johnson Fitness & Wellness showroom; a beauty department; and an expanded Candy Shoppe department with premium, novelty, and nostalgic selections. This location also has a Hy-Vee Wine & Spirits department featuring a walk-in beer cooler, walk-in humidor and walk-in wine room.

The new Eau Claire store includes electronic shelf tags and has more than 100 TVs for digital marketing. Digital kiosks are also available for ordering cakes and fresh prepared foods, as well as banking services from Midwest Heritage. The store will feature new technology with Scan and Go, as well as self-checkout options available for a contactless shopping experience.

Other amenities include Hy-Vee Aisles online grocery delivery and pick-up service, guest services, mother’s room, and money transfers.

The store will be open 5 a.m. to midnight daily and will carry about 100,000 items, including more than 10,000 specialty items, more than 5,000 HealthMarket items and more than 1,500 fresh produce items (including more than 100 organic items).

A Hy-Vee Fast and Fresh convenience store that opened earlier this year is located nearby and features fresh on-the-go meal offerings, a Market Grille Express and select grocery staples including fresh produce and fresh bakery items. The Fast and Fresh is open 5 a.m.-11 p.m., seven days a week.

Hy-Vee has invested more than $27 million in the community to build, furnish and stock the grocery store. The new Eau Claire Hy-Vee has also created 550 local jobs, including 125 full-time positions.

The retailer also noted that its employees have access to some of the best employee benefits in the industry, including a 10% employee discount on groceries every day, employee appreciation bonuses, holiday pay, a tuition assistance program for employees and family members, and employer-sponsored insurance for both full- and part-time employes. 

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