Hy-Vee to enhance digital capabilities via Google Cloud partnership

Hy-Vee has signed a multiyear partnership with Google Cloud to stay on the cutting edge of digital technology and drive new and unique innovation for its customers in store and online.

The company is utilizing a suite of services powered by Google Cloud to make online shopping easier for customers who use its Hy-Vee Aisles Online service, integrate Hy-Vee’s virtual dietitian services and enable customers to schedule vaccinations online, including the COVID-19 vaccine, among other offerings.

Hy-Vee said that while the company has worked to stay at the forefront of digital shopping trends, the COVID-19 pandemic affected grocery shopping in many ways, causing more consumers to shop online and create higher demand in its virtual shopping space. Utilizing Google Cloud’s solutions, localized information and features will make it easier for customers to complete their grocery shopping online and allow Hy-Vee to provide more personalized service; easier ordering, pickup and delivery; and predictive shopping carts.

“The pandemic accelerated many digital initiatives for Hy-Vee as consumers shifted the way they shopped at our stores,” said Aaron Wiese, president of digital growth and co-chief operating officer at Hy-Vee. “Google Cloud is helping us provide a unique and more personalized experience as we work to integrate all our digital platforms and look to further simplify the customer’s interaction with our services — whether that be in our aisles in person or online.”

In addition, with the recent launch of the grocer’s Hy-Vee Plus membership, Hy-Vee has been working to provide more perks and benefits to its shoppers, including more personalized coupons, an integrated shopping experience across its app and a better online shopping experience, in addition to the standard services customers expect.

The continued integration of Google Cloud services will help Hy-Vee launch future innovations as the company fulfills its mission of making customers’ lives easier, healthier and happier.

“Hy-Vee is leading the way in bringing innovative technologies to its customers,” said Jim Anderson, managing director of Google Cloud. “We’re proud to partner with Hy-Vee to streamline processes and power innovative digital experiences. As they look toward the future, our services will help accelerate the grocer’s plans to be the best place to shop.”