Hy-Vee exterior.

Hy-Vee kicks off campaign supporting veterans, active-duty military members

Hy-Vee’s annual Veterans Day breakfast will take place at more than 250 stores on Nov. 11.
Sandra Levy
Senior Editor
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Hy-Vee is kicking off a month-long campaign to honor the nation’s veterans and military members.

The retailer is bringing back its annual Homefront initiative, which is comprised of several company efforts, including the Hy-Vee Homefront Round-up program at checkout, free Veterans Day breakfast, and an active recruitment effort to hire veterans and service members transitioning to civilian life to the company’s workforce.

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Hiring Heroes is Hy-Vee’s recruiting initiative that actively seeks out veterans and active-duty military to work for Hy-Vee and its eight subsidiaries. Throughout November, Hy-Vee will hold special virtual events for veterans and service members returning to civilian life to learn about career opportunities across its eight-state region.

The company provides specific benefits for veterans, such as a paid day off on Veterans Day, relocation assistance and hiring bonuses based on eligibility. Interested individuals can register for a virtual event here

Hy-Vee Homefront Round Up is the retailer’s annual fundraiser in which customers help raise funds to support veterans, active-duty military members and their families. The fundraiser will be held from Nov. 1 to 14, at more than 285 Hy-Vee stores and 17 Dollar Fresh stores across its eight-state region.

The retailer will match all customer donations up to $100,000, with all proceeds benefiting Hope for the Warriors, Operation First Response, Puppy Jake Foundation and the American Red Cross.

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The Veterans Day Dine-In Breakfast on Nov. 11 offers a free breakfast to all veterans and active-duty military members. A buffet-style breakfast will be offered from 6 a.m. to 10 a.m. at Hy-Vee stores. There will also be another option with each breakfast individually packaged and available via contactless drive-thru in store parking lots.

Free donuts and coffee will be offered to all veterans and active-duty military members at all Dollar Fresh locations on Nov. 11. In addition to the free breakfast, veterans will also receive 15% off their grocery total when they shop at Hy-Vee and Dollar Fresh on Thursday, Nov. 11.