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01/05/2021

Hy-Vee launches virtual dietitian platform Healthie

Sandra Levy
Senior Editor
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Hy-Vee customers have a new way to connect with dietitian services and maintain their health and wellness during the COVID-19 pandemic and beyond. The company is introducing Healthie, a virtual dietitian services platform that provides free services, including virtual store tours, dietitian discovery sessions and monthly virtual classes led by a Hy-Vee registered dietitian to help customers start – or continue – their wellness journey.

Other services are available for a fee, including the Healthy Habits menu program ($99) that provides meal plans and product recommendations to support nutrition goals and health needs, and personalized nutrition counseling packages, which range from $125 to $250 depending on a customer’s individualized need.

“While our helpful smiles are still in the aisles at our stores, Healthie offers our customers a way to virtually connect with a Hy-Vee registered dietitian for nutrition services using a computer, tablet or smartphone,” said Aaron Wiese, Hy-Vee’s executive vice president of business innovation and chief health officer. “Through online services like individual nutrition counseling, meal planning, nutrition store tours and classes, our dietitians can continue to provide practical tips for making lasting change.”

The first free, live January virtual class “21 Tips for a Healthy 2021” will be led by a Hy-Vee registered dietitian and will provide advice on nutrition, healthy habits, and nutritious products to promote total wellness in the upcoming year. It will be offered several times throughout the month, and more than 100 participants will win a goody bag filled with healthy products and coupons, while 35 lucky winners will receive a $100 Hy-Vee gift card. The complete calendar of classes can be found on the Healthie platform.

For more information about Hy-Vee’s new virtual dietitian services and to create a Healthie account, click here. 

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