Hy-Vee makes big mask distribution push

In an effort to protect its customers and employees from COVID-19, Hy-Vee will distribute free masks to those entering its stores starting July 27. The company will hand out more than 3 million free masks in an effort to help support the Centers for Disease Control and Prevention's recommendation to wear masks in public by launching a new initiative called “Mask It Up To Shut COVID Down. It’s Your Choice.”

Starting July 27, employees will be stationed at the front doors of all stores to hand out masks to customers who are not wearing one prior to shopping. Customers also will see signage, employee attire, and other reminders around the store about the educational campaign.

Hy-Vee employees have been wearing masks since nearly the beginning of the COVID-19 pandemic.