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Hy-Vee, Pinky Swear Foundation raise more than $219K for children with cancer

The retailer raised more than $219,000 across its 285 stores through a register campaign to help support children with cancer and their families.
Sandra Levy
Senior Editor
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Hy-Vee in partnership with Pinky Swear Foundation, a national charitable organization that supports children with cancer and their families, have raised more than $219,000 across Hy-Vee’s more than 285 stores through its register roundup event.

The annual Hy-Vee Pinky Swear Register Roundup took place from Nov. 29 to Dec. 12 and gave customers the opportunity to donate at the checkout by rounding up their purchase to the nearest dollar or donate another amount. The money raised will provide assistance for basic needs and experiences that create emotional support to impacted families. This assistance includes non-medical expenses like mortgage and rent, transportation, utilities, gas cards and food.

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“Our annual round up campaign for Pinky Swear Foundation this year was a true success, raising more money for the organization than ever before,” said Tina Potthoff, senior vice president of communications. “We know the holiday season can be especially difficult for children facing cancer and their loved ones. Because of our amazing customers and their willingness to give, this donation amount will make an incredible impact and financially assist countless families who are affected by cancer.”

“We are so humbled by and grateful for the generosity of Hy-Vee and their customers,” said Erica Campbell, Pinky Swear Foundation executive director. “This crucial work — to help kids with cancer and their families with financial and emotional support — is only possible because of passionate partners like Hy-Vee. On behalf of the Pinky Swear Foundation team and the thousands of ‘All-Star’ families supported, we want to thank Hy-Vee and its customers!”

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During its six-year partnership with Pinky Swear Foundation, Hy-Vee has helped host and sponsor a variety of store and community fundraising events, which have raised more than $3.3 million to benefit children with cancer and their families.