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Inmar rebrands to Inmar intelligence

Inmar has a new look — and a new name. After 40 years in business and with more than $1 billion in recent acquisitions under its belt, the Winston-Salem, N.C.-based company has rebranded as Inmar Intelligence. The company said the new name is meant to underscore its focus on providing insights and technology to help its clients push forward. 

“Inmar Intelligence is deeply rooted in utilizing data in new, innovative ways that help our clients automate and make smarter, faster, better decisions about their businesses,” said David Mounts, CEO and chairman of Inmar Intelligence. “The market and consumer behaviors have dynamically changed and companies look to us to help them keep the pace. Over time, we’ve added data and technology capabilities to help clients connect with consumers more efficiently and effectively, and leverage insights that result in higher returns. Our new name reflects our evolution and future of the company.”

Inmar got its start by changing the paper coupon industry with a digitalization process, then expanded the technology to other areas, including handling prescriptions. In recent years, the company has grown to offer brands, retailers and healthcare companies various tools to analyze and capitalize on data. 

“Our platforms unleash the transformative power of data and technology to help clients not only meet demand but also predict and prescribe better outcomes in an always-on, connected world,” Mounts said. “We are on a relentless pursuit to help clients solve problems, transform and accelerate commerce by leveraging AI, analytics and systems. Our new brand reflects this promise to clients and we’re excited to continue to be a trusted partner for another 40 years and beyond.”

Inmar Intelligence’s tech platforms enable smart media and promotion incentives in more than 40,000 retail locations and 100 million households, plus the tracking of 161 million e-commerce transactions and the management of script claims from 19,000 pharmacies and more. The company works with 90% of U.S. and Canadian CPG manufacturers. 

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