Intelligence Node, a company that specializes in retail analytics, is expanding its work to support retailer clients and third-party sellers. This expansion will enhance online shopping by delivering an experience that better informs shoppers’ product selections and purchase decisions.
Additionally, third-party sellers will benefit from a content management solution that aligns with improving the ranking criteria of modern Search Engine Results Pages, enabling enhanced visibility and clarity across Product Detail Pages.
“We are excited to collaborate with Kroger in ensuring that every customer receives a consistent digital content experience across millions of products and sellers on the Kroger marketplace,” said Sanjeev Sularia, co-founder and CEO of Intelligence Node.
Intelligence Node and Kroger Marketplace will work together to provide clearer, more informative product listings to improve the customer experience as well as better insights into product performance.
“The Kroger Marketplace involves a complex matrix of elements that need to be effectively managed to deliver a seamless customer experience online,” said Michael Murphy, group vice president of analytics and execution at Kroger. “From product copy and ratings to reviews and taxonomy, customers are searching out more information than ever before and providing what they need, when they need it is important. We look forward to working with Intelligence Node to deliver an amazing customer experience while empowering our sellers to improve their business performance.”
Sularia added, “We are excited to collaborate with Kroger in ensuring that every customer receives a consistent digital content experience across millions of products and sellers on the Kroger marketplace. We look forward to supporting Kroger’s growth plans with our ability to provide content audit, optimization, and execution directly within the Mirakl platform to help improve shopper conversion and seller recruitment and retention.”
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With Intelligence Node’s expansive database and the advanced capabilities of generative AI copy optimization, these data-driven strategies ensure that retail product listings resonate with customers.