Joe V’s Smart Shop by H-E-B hero

Joe V’s Smart Shop by H-E-B stores opening in Dallas

Joe V’s Smart Shop by H-E-B is an innovative price format the company launched in 2010.
Sandra Levy
Senior Editor
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Continuing its expansion in the DFW Metroplex, H-E-B is set to open two Joe V’s Smart Shop by H-E-B stores in Dallas, the first locations the multi-format retailer will open outside the Houston area.

H-E-B has plans to build a Joe V’s Smart Shop at the corner of W. Wheatland Rd. and Highway 67 at 4101 W. Wheatland Road. The other location is planned at 5204 S. Buckner Blvd. at the corner of Buckner Blvd. and Samuell St. The Wheatland store is expected to open in late summer 2024 and the Buckner store will open in spring 2025. Additional details for each store will be shared at each location’s respective groundbreaking ceremony which will be announced soon.

Joe V’s Smart Shop by H-E-B is an innovative price format that delivers a uniquely curated assortment of community focused products, and the most relevant high-quality, fresh products H-E-B is known for at even lower prices. Joe V’s Smart Shop is committed to delivering the lowest prices in the marketplace with the highest quality fresh products for its customers, also fondly known as Smart Shoppers, the company said.  

[Read more: H-E-B offering digital access to home services]

Joe V’s Smart Shop is an H-E-B brand that offers a price-conscious shopping experience and provides customers with in-store made bakery tortillas, Sushiya sushi made in-house daily, Meal Simple chef-inspired meals, fresh cut fruit, organic selection, fresh in-store baked breads and pastries and fresh in-store cut meat.

To provide these high-quality items and keep prices low, H-E-B said it leverages operational efficiencies and new technologies are added to enhance the shopping experience. Each store is typically 55,000 sq. ft. in size and employs about 150 partners, who are eligible to receive the great pay and benefits available to partners across brand stores.

Joe V’s Smart Shop launched in 2010 and currently employs more than 1,500 partners across nine stores in the Houston area.

[Read more: H-E-B broadens Texas footprint]

“With the introduction of Joe V’s Smart Shop to Dallas, we are excited to build on our longstanding presence in the area and commitment to serve more customers in this dynamic and growing part of Texas,” said Roxanne Orsak, H-E-B chief operating officer. “As a multi-format retailer, we have developed a variety of brands and formats to best serve our customers across the state. With each store we open, our goal is to provide the best shopping experience, offer fresh, top-quality products, and create jobs and career opportunities that help build a stronger community.”

As a multi-format retailer, H-E-B currently operates Central Market stores across Texas, as well as Joe V’s Smart Shop and Mi Tienda stores in the Houston area. H-E-B also operates Favor Delivery, an on-demand delivery service that serves hundreds of communities throughout the state.