CBD consumer packaged good company Kadenwood is making an acquisition that is growing the size of its distribution network. The Newport Beach, Calif.-based company is acquiring CBD wellness brand Social CBD — a move that the company said will create the largest retail CBD distribution network in the country, including major drug and grocery chains.
Adding Social CBD’s line of broad-spectrum and CBD-isolate products to its portfolio means that Kadenwood will have a presence in roughly 18,000 retail stores. Among the Social CBD offerings that join Kadenwood’s portfolio are its topicals, oil drops, gummies and gel capsules, all of which target a younger demographic and will position Kadenwood to offer an array of products to mass-market consumers with various CBD needs, according to the company.
[Read more: Kadenwood brings CPG expertise to the CBD category]
"With the addition of Social CBD to our family of wellness brands, we're expanding consumer access to a wider variety of high-quality CBD solutions via major retail locations around the United States," said Erick Dickens, co-founder and CEO of Kadenwood. "With its focus on delivering natural, trusted CBD solutions for everyone, Social CBD supplements our current portfolio perfectly. We look forward to bringing Social CBD into the Kadenwood family as we continue our mission to offer the highest quality plant-based wellness solutions, elevate the CBD industry and strengthen consumer confidence in the category.”
Social CBD was founded in 2019 as a brand of Sentia Wellness. Its products feature a signature teal blue box with a focus on offering a diverse product selection that fits consumers’ lives.
"As the CBD industry continues to grow, we are excited to see the Social CBD products and brand transitioned to the expertise of the Kadenwood team," said Nitin Khanna, CEO of Sentia Wellness. "With their expanded reach, deep industry expertise and industry-leading CBD extraction, they can continue to be on the forefront of 21st century wellness."