Kadenwood is launching a new line of pet-focused CBD line in partnership with established organic food and beverage brand Purity Organic. The Purity Preferred pet CBD line is the first of several planned collaborations between the two companies and marks both organization’s first foray into the pet space — and Kadenwood is adding executives to support the expansion.
The brand will be led by Cristina Weekes, who has been named president of Kadenwood Pet. She brings more than 10 years of experience in the pet category and 20 years of CPG experience to the role. Also joining Kadenwood Pet is Scott Link, who will serve as vice president of sales, bringing nearly 30 years’ experience in CPG sales, marketing and management experience to the role. For the past 10 years, Link has been focused on pet across channels.
"We're excited to bring the benefits of our industry-leading CBD to an entirely new category with the launch of Purity Preferred," said Erick Dickens, CEO and co-founder of Kadenwood. "Cristina and Scott are veterans in the pet care space and were able to ensure we developed a line of quality products that meet real consumer needs, reflecting our commitment to maintaining trust and transparency in the CBD sector along with the standards of wellness associated with the Purity brand."
This article first appeared on CBD Retail Insights.