Kristen Bell joins Hers as mental health ambassador
Hims & Hers Health, a consumer-first platform focused on providing modern personalized health and wellness experiences to consumers, announced that actress Kristen Bell is joining Hers as its first Mental Health Ambassador. Sharing a common goal of helping people feel confident when it comes to taking care of their mental health, Bell and Hers are working together to combat the stigma surrounding mental health and encourage conversation and exploration of treatment for people struggling with anxiety and depression.
“As a society, mental health has become an increasingly important topic over the last few years and the need for more understanding and reliable resources has been continuously voiced in conversations with our customer base,” said Hilary Coles, co-founder and senior vice president of Brand & Innovation at Hims & Hers. “Kristen’s genuine personality and openness about her mental health resonates with people in a really honest and authentic way. Harnessing her influence and community, we hope to support people looking for a better way to take care of their anxiety and depression. In working with Kristen, we want more people to understand that mental health care doesn’t have to be daunting, scary, or unattainable — trusted care is available right now.”
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In her role as Mental Health Ambassador, Bell will share about her personal mental health journey to drive meaningful conversations on the topic. She will also call attention to the individualized care Hers provides for anxiety and depression, which includes virtual psychiatry and therapy services with licensed healthcare professionals, free support group sessions, on-demand treatment education, and more. Customers who have sought psychiatric treatment through the Hers platform and who were prescribed medication by a licensed healthcare provider have reported improved PHQ and GAD scores about four weeks after first seeking treatment, the company said.
“It’s no secret that I’ve sought help for my own anxiety and depression. While it may sound intimidating, professional help can be lifesaving for some people struggling with mental illness,” said Kristen Bell. “I’ve been advocating against the stigma of mental health for a long time, and I feel immensely proud to be teaming up with Hers to help people understand that high-quality care for anxiety and depression is readily available.”
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In an effort to engage new audiences as well as existing customers, Bell will work closely with the brand throughout the year to drive awareness of the safe and trusted mental health resources Hers provides access to.