Kroger Health partners with Priority Health on co-branded Medicare plans in Michigan

The two co-branded plans will be available in eight counties in Southeast Michigan beginning in 2023.
Hannah Esper
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Kroger Health has partnered with Priority Health, the second largest health plan in Michigan, to launch two co-branded Medicare plans with benefits and services that address an individual’s whole-health needs and well-being.

The two co-branded plans — called PriorityMedicare + Kroger (PPO) and PriorityMedicare D-SNP + Kroger (HMO) — will be available in eight counties in Southeast Michigan beginning in January 2023. The counties are Genesee, Ingham, Livingston, Macomb, Oakland, Saginaw, Washtenaw and Wayne.

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The goal of the new co-branded plans is to provide financial support for groceries and health-related items, reducing members’ monthly out-of-pocket costs and achieving a balanced and nutritious diet, the companies said.

“Our collaboration with Priority Health allows us the ability to offer seniors in our Michigan communities access to affordable, high-quality healthcare services. Additionally, we can provide preventive care using food as medicine through enhanced nutrition and OTC benefits,” said Jim Kirby, chief commercial officer at Kroger Health.

[Read more: Kroger Health’s ‘Food as Medicine’ platform recognized by University of Cincinnati study]

Eligible members enrolled in one of these plans will have benefit allowances that can be used at Kroger stores to buy nutritious food as well as health-and-wellness items. In addition, both plans offer a no-cost Boost membership, which includes fuel points per $1 spent, digital coupons, the ability to order groceries online, next-day grocery delivery and more.

“We’re excited to offer these co-branded plans with Kroger to our Medicare members in Southeast Michigan,” said Samia Brown, director of senior markets and product development at Priority Health. “We know nutrition impacts one’s health and well-being, especially our senior population. At Priority Health, we’re always looking for ways to better serve our members and provide tangible resources and incentives that will help them live their healthiest lives possible.”