Kroger kicks off 1st Our Brands Innovation Summit
Kroger is launching Our Brands Innovation Summit, a program to enhance and accelerate the selection of private brand items sold across its family of companies. The program is open to store brand suppliers of food and beverage, health and beauty, packaging and more.
According to the company, the summit supports the ongoing mission of its Our Brands portfolio by partnering with select suppliers to provide high-quality, innovative items that meet current and future market trends and uplift the company's brand promise, to be Fresh for Everyone.
[Read more: Kroger kicks off 2nd Go Fresh & Local Supplier Accelerator program
Through Oct. 31, suppliers can apply for the opportunity to participate in virtual meetings with Kroger buyers. The meetings will be held from Jan. 24 to 26, 2023, on ECRM's virtual meeting platform, ECRM Connect.
"At Kroger, we're constantly innovating, studying customer data and working to stay ahead of trends so we can provide customers with the highest quality products they're looking for at affordable prices," said Juan De Paoli, Kroger's vice president of Our Brands. "By inviting private brand suppliers to apply for this opportunity, we're confident we will find fresh ideas and innovative products to expand our portfolio of offerings and support the growth of new businesses we bring into our supplier network."
[Read more: Kroger names 2nd annual Go Fresh & Local Supplier Accelerator winners]
Kroger welcomes suppliers in all categories, excluding general merchandise, hard goods, textiles and apparel.