Lafe’s Natural BodyCare adds natural baby line

Lafe’s Natural BodyCare’s latest product is looking out for baby. The Austin, Texas-based company is expanding its selection with a new USDA Certified Organic Baby Care line. The nine-SKU line is offered in two scents — jasmine and grapefruit and vanilla — on the company’s website, lafes.com.

Lafe’s Baby Care line includes organic shampoo and washes, organic spray moisturizers, nourishing lotions, a zinc-free diaper balm, and a DEET-free organic insect repellent. The products are scented with essential oils, and the lotions are made with more than 60% USDA Certified Organic ingredients. 

“We first set out to create a baby care product line made with natural and organic ingredients years ago because there were mostly toxic product options available,” said Lafe Larson, founder of Lafe’s Natural BodyCare. “Today, many claim to be ‘natural’ yet include everything from parabens and dyes to petroleum and sulfates. That’s unacceptable to us.” 

Larson said that in his 25 years of running the brand, the focus has been on nontoxic personal care products. Currently, Lafe’s offers more than 60 daily-use products. The baby line was designed to be organic and hypoallergenic, so products would be safe to use on sensitive skin. The baby products, which are free of GMOs and gluten, are vegan and cruelty-free. 

As part of the launch, Lafe’s offered a 25% discount online for customers’ first order with the code Lafe25. “Our No. 1 goal at Lafe’s is to make it as affordable as possible for someone to choose the safest ingredients for themselves and their family.” Larson said.