LeafLine Wellness is expanding the products offered under its Happy Place brand of CBD products. The line now includes a range of extra-strength CBD topicals aimed at meeting demand at convenience and retail stores.
"We successfully rolled out Happy Place CBD gummies in convenience stores in 2020. Since then, our retail partners have experienced increased consumer demand for a broader array of CBD products, especially topicals," said Sarah Lynch, chief revenue officer at LeafLine Wellness. "Our expanded line offers a myriad of topicals for every type of consumer, including those trying out CBD for the first time, all affordably priced under $15."
New products include the CBD Muscle and Joint Patch with 50 mg of CBD isolate; CBD Cooling Relief Roll-ooon, which contains 250 mg oof CBD isolate; CBD Healing Balm, which features 500 mg of broad-spectrum CBD; and CBD Hydrating Cream, which contains 500 mg of CBD isolate. The company noted that data shows particularly strong growth among CBD topicals in the convenience channel.
Minneapolis-based LeafLine Wellness said that Happy Place was designed as a retailer-friendly CBD brand, particularly c-stores. Besides the new products, Happy Place will continue to sell its fruit-flavored CBD gummies in single-serve pouches priced at less than $10.
"Happy Place brings high-quality CBD products to consumers everywhere through convenience store channels, which are increasingly becoming a hot spot for daily CBD users as well as the CBD-curious," said Colin Kelley, president of LeafLine Wellness. "Powered by the top cannabis and hemp experts at Minnesota's leading, physician-founded medical cannabis manufacturer, LeafLine Labs, we take pride in making science-backed wellness accessible to as many people as possible."
The company said that Happy Place products would be available online, as well as in retailers and convenience stores in 9 states, including Florida, Indiana, Kentucky, Minnesota, Mississippi, Missouri, North Dakota, South Dakota and Wisconsin.
This story originally appeared on CBD Retail Insights.