Mad Rabbit, a maker of products for tattooed skin, has launched at Walmart—the brand's first launch at mass retail.
The company now offers a broad range of Mad Rabbit's tattoo products at almost 2,000 doors and on walmart.com. It’s Walmart's first full range of tattoo care products, providing solutions for tattooed skin from the first days of healing to daily maintenance.
Mad Rabbit is bringing seven of its ten skincare products to Walmart including the Tattoo Balm, Soothing Gel, Tattoo Balm Stick, SPF, Numbing Cream, Daily Lotion and Daily Lotion Tube. These products will soon be available in 1,860 Walmart stores across the country in the natural and body care aisle. The same products will also be carried on Walmart.com.
"We are thrilled to launch at Walmart and are grateful that they believed in Mad Rabbit," said Oliver Zak, CEO of Mad Rabbit. "This collaboration will allow us to broaden our reach within the tattoo community, providing consumers with many points of purchase while also introducing new customers to the brand."
According to the company, the brand was launched when founders Oliver Zak and Selom Agbitor saw the need for tattoo care and jumped to fill the space. Now, nearly half the US population has at least one tattoo – doubling the rate in less than ten years. With this rising demand, the tattoo industry is projected to grow globally by 9.43% by 2029. The company said it sells one tattoo balm every 90 seconds and has helped preserve more than 3 million tattoos to date.
The tattoo care market has experienced a booming interest among consumers and the larger industry. The retailer chose Mad Rabbit as its first full product line in the space thanks to the brand's tested and innovative products and winning approach to the market that has won over tattooed consumers and professionals alike.
"We are excited to welcome Mad Rabbit to the Walmart family," said Walmart Associate Merchant Austin Stevens. "The Mad Rabbit team continues to elevate the skincare and tattoo industry, which is quickly rising in popularity. We are proud to share this brand with our customers and address their need for tattoo care."
This retail expansion comes after Mad Rabbit announced its Series A investment earlier this year with participation from Mark Cuban, led by Lucas Brand Equity. This investment valued the brand at $56 million, quadrupling its valuation in just two years while growing 300% year-over-year. In addition to retail expansion, this funding is being used to build Mad Rabbit's product line, increase its marketing efforts and expand its team to meet the demand for its products.