Meijer announced that it is now on track to complete the rollout of its Flashfood program at all of its locations across the Midwest.
After being delayed due to COVID-19, the food waste reduction program aims to encourage customers to purchase products near its sell-by date, including meat, produce, seafood, as well as deli and bakery items for up to 50% via the Flashfood app.
“Minimizing in-store food waste is the right thing to do for our communities and our customers,” Don Sanderson, group vice president of foods for Meijer said. “We’re pleased to expand our relationship with Flashfood throughout our footprint and offer this opportunity to all our customers.”
Flashfood is a Canadian-based company that allows retailers to post their surplus close-date foods to the app where they can purchase at a discount and picked up at the given locations.
“We are incredibly excited to be rolling out with Meijer and to be expanding Flashfood all over Michigan and into Illinois, Indiana, Kentucky, Ohio and Wisconsin,” Eric Tribe, chief marketplace officer at Flashfood said. “Meijer continues to show their commitment to supporting the communities they serve through reducing waste and creating value. They are moving fast to make an impact by launching Flashfood in all of their stores. We look forward to serving so many more communities and getting them access to amazing deals while reducing food waste.”