MKJ Brands, My Sales relaunch Modess feminine hygiene brand
MKJ Brands and My Sales are relaunching the Modess brand of feminine hygiene products. The brand is owned by Retrobrands USA in the United States and Canada is used under license by MKJ Brands and traces its roots back to the 1920s.
“We are excited to have Modess as a part of our family of products,” said Kevin Zhang, general manager of My Sales. “We believe the brand aligns itself with our portfolio of products and allow us to offer a quality opening priced point program that is affordable.”
As part of the relaunch, the companies are positioning Modess as a purpose-driven brand, introducing the Modess Cares initiative, which donates menstrual pads to school-aged girls based on unit sales.
“Before licensing Modess, we were not aware of the statistics that 1-in-5 school-aged girls miss school because they don’t have or cannot afford proper period protection,” said Mark Stanford, president of MKJ Brands. “Thus, when we decided to relaunch the brand, we created the Modess Cares initiative. Thanks to an initial purchase from Dollar Tree Stores of our Ultra Thin Overnight Pads, we were able to make our first donation to the Hackensack Public School District, New Jersey.”
Modess’ product line includes menstrual pads, cleansing wash, body wash, cleansing wipes, freshening sprays, adult briefs, spray wash, diabetics’ body wash and body powder.