Mucinex launches ‘No Regrets’ campaign on Tinder
Mucinex, a Reckitt brand, recently launched its "No Regrets" campaign to remind consumers that Mucinex Nightshift provides multi-symptom cold and flu relief to help you get to sleep and wake up ready to go.
The company said that Mucinex Nightshift is the first OTC cold and flu nighttime product in the United States with triprolidine HCI. It is formulated to act fast and temporarily relieve common cold and flu symptoms such as body pain, headache, cough, runny nose, sneezing, sore throat, itchy nose or throat and reduces fever, the company said.
To spread the word and encourage consumers to make smarter nighttime decisions so they have a better morning—especially during cold and flu season—the Mucinex mascot Mr. Mucus is setting up shop on Tinder.
[Read more: Mucinex rolls out Sinus Saline Nasal Spray]
Singles can expect to stumble across Mr. Mucus's ick-inducing "dating profile" which features cringy lines like "I'm the catch of the day…if you like catching cold and flu symptoms!" The ad campaign will run from October through December.
“No one wants to wake up with regrets or start their day wishing they had done something different the night before," said Albert So, marketing director, upper respiratory at Reckitt. "This applies to how we treat our cold and flu symptoms, but also the choices we make in our everyday lives. The Mucinex 'No Regrets' Campaign is encouraging consumers to make better decisions at night, so they wake up with no regrets the next morning. When you're under the weather and have a busy day ahead, Mucinex Nightshift tackles your worst cold and flu symptoms at night so you can be on your A-game tomorrow morning."
[Read more: Mucinex Children’s showcases Mighty Chews for cough relief]
Also on hand to keep the romance alive this cold and flu season is television host, producer, and model Kamie Crawford. As the spokesperson for the Mucinex "No Regrets" campaign, the former model and beauty queen will be going on a blind date with Mr. Mucus.