Liquid I.V.
Booth #129
Liquid I.V., announced an exclusive expansion of their product portfolio with the new Hydration Multiplier Sugar-Free launch. The formula will be available on shelves nationwide in the flavor lemon lime, as well as two new flavors, green grape and white peach. Liquid I.V.’s Hydration Multiplier in Sugar-Free is the brand’s largest innovation launch to date, taking two years to develop and take to market.
Liquid I.V. is the first on the market to launch an allulose-based product at this scale. The new Sugar-Free product is more hydrating than water alone, with five essential vitamins (B3, B5, B6, B12 and vitamin C), and three times the electrolytes of the leading sports drinks without the sugar and artificial sweeteners. Offering consumers a solution for better hydration, the first-of-its-kind allulose amino acid blend is Osmolabs certified.
The Sugar-Free serving sticks offer a mix of vitamins and electrolytes, with an all-natural, proprietary amino acid blend of L-glutamine, L-alanine and allulose. Allulose is a rare, naturally-occurring sweetener, found in certain fruits including jackfruit, figs and raisins. Other sugar-free hydration mixes on the market contain artificial sweeteners like aspartame and sucralose.