News Briefs
- 5/16/2025
Lemme unveils daily intimacy supplement
Kourtney Kardashian Barker’s vitamin and supplement brand Lemme, is introducing a new product—Lemme Play.
The daily intimacy gummies are formulated with ingredients that aim to help support sexual wellness, promote healthy blood flow and enhance mood.
"There hasn't been enough innovation in this space, and we're excited to change that," says Lemme founder Kourtney Kardashian Barker. "Lemme Play is a way to care for yourself, to feel good in your body, and to embrace intimacy as part of your daily routine."
Formulated with a S7 Nitric Oxide Complex that contains maca root and horny goat weed, the gummies retail for $30 and are available for purchase online via Lemme’s website.
- 5/14/2025
Seen enters baby category with 2-in-1 shampoo, body wash
Seen, the hair and skin care focused brand developed by Dr. Iris Rubin, is entering the baby care category with a brand new launch.
The latest from the brand is Seen Baby 2-in-1, Fragrance Free. This gentle, fragrance-free, tear-free and sulfate-free shampoo and body wash was designed to cleanse the delicate skin of a baby, the brand shared.
Formulated with bisabolol, the product is also vegan, cruelty-free and PETA-approved.
Retailing for $18, Seen Baby 2-in-1 is available for purchase online via the Seen website and Amazon.
- 5/15/2025
Keebler rolls out E.L. Fudge Choco Vanilla Cookies
Keebler is continuing to sweeten up the cookie aisle with a brand new launch.
The latest product from the brand is the E.L. Fudge Choco Vanilla Cookies, which feature a vanilla-flavored crème on the inside and chocolate fudge on the outside.
Each cookie also celebrates the Keebler elves and comes in the shape of the characters of Ella, Leonardo, Joy and Elwood.
Consumers can find Keebler’s E.L. Fudge Choco Vanilla Cookies available for purchase at locations that carry the brand’s products.
- 5/13/2025
Resbiotic launches nationwide at Walmart
Resbiotic’s microbiome-based supplements are now available for purchase at Walmart.
The brand announced that several of its products, including resB Lung support probiotic and resM postbiotic, are now available at the retailer’s stores across the United States, as well as online.
"Launching at Walmart is a game-changer for resbiotic and our mission to deliver groundbreaking wellness solutions to more people than ever before," said Dr. C. Vivek Lal, founder of resbiotic. "We are beyond excited to launch our products in Walmart stores nationwide. This launch is a testament to the growing demand for innovative, research-backed supplements that empower people to take charge of their health."
- 5/12/2025
Pepcid debuts Soothing Gummies dietary supplements
Pepcid is releasing two Soothing Gummies dietary supplements.
New from the brand are:
- Soothing Gummies + Stress Relief: Formulated with 500 mg of tricalcium phosphate to help relieve occasional heartburn, upset stomach and acid indigestion with lemon balm extract to help ease occasional stress and calm nerves. The gummies contain other natural flavors to provide a peach-raspberry taste.
- Soothing Gummies + Sleep Support: Formulated with 500 mg of tricalcium phosphate and 3 mg of melatonin to help relieve occasional sleeplessness. It also has other natural flavors to provide a strawberry taste.
The gummies are available at major retailers including Walmart, Target, Amazon and Walgreens for an SRP of $9.97.
- 5/12/2025
Ardell rolls out 1 Step Gel Polish range
Ardell is debuting a new product line designed to give users a salon-quality gel manicure in just one swipe.
The 1 Step Gel Polish collection combines base, color and top coat into a single formula that offers users a glossy and chip-resistant finish for up to 14 days, the brand shared.
Available in 36 shades that include such trending colors as lavender, mocha mousse and baby blue, each polish in the range retails for $12 and can be purchased online via Ardell’s website, as well as Amazon.