Jerry Garcia Wellness is a new CBD-centric business that evokes the “vision and values” of Jerry Garcia, the late founder of rock band The Grateful Dead.
The brand said Garcia was an early proponent of cannabis legalization and believed in its natural benefits decades before it became widely recognized as an effective aid to health and wellness.
Officially licensed as a partner of the Garcia family, the new CBD wellness brand will offer a full line of CBD products that pay homage to the Jerry Garcia legacy. Products include a collection of tinctures, a full array of topicals and custom-molded rose-shaped gummies inspired by Garcia’s love of roses. “Each product elicits its own unique vibe, and all are centered on caring for the mind, body and soul, as well as our planet,” the company said.
Jerry Garcia Wellness has tapped Cameron Keluche, founder of KelSie Biotech, to head up its product development and ensure that the quality and efficacy are second to none. The company said KelSie Biotech is known in the industry as a developer of some of the most highly effective CBD products and brands.
“It is an honor to work on this 100% organic and plastic-free CBD project initiated by Jerry Garcia Wellness,” said Keelin Garcia, Jerry’s daughter and president of Jerry Garcia Music Arts. “We appreciate how dedicated the company has been to ensure that every aspect of the project is in line with what father believed in and supported,” she said. “We’re excited to be able to honor him on his 80th birthday by sharing this natural wellness CBD program with his fans.”